Simple pricing

Start free. Upgrade when you're ready for more. Shef users save over $500/year on groceries — and we think meal planning should be accessible to everyone.

Free

$0forever
  • 4 AI-generated meal plans
  • Nutrition summaries
  • Grocery lists
  • Save up to 4 plans
Get started free

Pro

$4.99/month

or $49/year (save 18%)

  • Unlimited AI meal plan generations
  • Nutrition summaries
  • Grocery lists
  • Full plan history
  • Dietary preference settings
  • Priority support
Subscribe monthly — $4.99/moSubscribe annually — $49/yr

Questions

Can I cancel anytime?

Yes. Cancel from your account settings and you'll keep Pro access until the end of your billing period.

What counts as a generation?

Each time you generate a full 7-day meal plan counts as one generation.

Do unused free generations roll over?

Free plan generations don't reset — you get 4 total. Pro is unlimited.